AmCham Breakfast — Auckland, New Zealand
Four speakers from leading companies give you the good oil on how to succeed in the USA!
Speaker #1: Neville Jordan, Executive Chairman, Endeavour Capital
Neville Jordan, CNZM, is the Executive Chairman of venture capital company Endeavour Capital. He founded Lower Hutt-based MAS Technology in 1976, growing it into a $100 million-a-year exporter which successfully listed on the NASDAQ in 1997. Neville was recently inducted into the NZ Hitech Hall of Fame. As an entrepreneur who has “been there and done that” in the US market, Neville will share practical hints and tips on selling into, and doing business with the US.
Speaker #2: Dr Paul Cossum, CEO, Proacta
Dr Paul Cossum is CEO of Auckland start-up cancer drug developer Proacta, which was named Biotechnology Company of the Year in the 2004 Westpac New Zealand Hi Tech Awards. Paul has 20 years of drug development industry experience in the US. He was most recently Executive Vice President of Drug Development at San Diego-based NewBiotics Inc. Paul will offer insights on attracting investment from US companies, as well as outline some of the pros and cons of setting up shop in the US.
Speaker #3: Stephan Spencer, Managing Director, Netconcepts
Stephan Spencer is the founder and managing director of Netconcepts, an online marketing and web development company specialising in e-commerce, website auditing and search engine optimisation. With headquarters in Browns Bay, Auckland, and offices in Madison, Wisconsin, Netconcepts delivers interactive services to US clients such as AOL and Verizon. Stephan brought Netconcepts to NZ from the US in 2000. He has successfully grown operations in the U.S. and is in an ideal position to provide, from an American’s perspective, unique insights for NZ businesses on how to best operate and market themselves in the U.S.
Speaker #4: Nigel Kirkpatrick, CEO, Industrial Research Limited
Nigel Kirkpatrick is the CEO of Industrial Research Limited, New Zealand’s leading industrial scientific research company. Nigel has substantial international business development experience. Before returning home to New Zealand in 2002 to head up IRL, he was the Zurich-based global innovation leader for DiverseyLever.
The US is a key market for IRL and one where it has been successful in winning key contracts.
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Etail 2004 — Fort Lauderdale, FL
- Understanding the evolution of the E-Commerce operations of the panelists
- Discovering growth areas in your already seemingly optimized E-Commerce operation
- Understanding how operations, fulfillment and returns are the crux of your E-Commerce operation
- Unwrapping the key issues around the next holiday season and applying lessons learned from seasons past
Panelists:
Lorna Borenstein, VP & GM, eBay
Fiona Swerdlow, Vice President, e-Commerce, Tommy Hilfiger USA, Inc.
Ruth Crowley, VP, General Merchandise, Harley Davidson
Brian Klais, VP, eBusiness Services, Netconcepts
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Many ecommerce sites have session IDs or user IDs in the URL of their pages. This tends to cause either the pages to not get indexed by search engines like Google, or to cause the pages to get included many times over and over, clogging up the index with duplicates (this phenonemon is called a “spider trap”). Furthermore, having all these duplicates in the index causes the site’s importance score, known as PageRank, to be spread out across all these duplicates (this phenonemon is called “PageRank dilution”).
Ironically, Googlebot regularly gets caught in a spider trap while spidering one of its own sites - the Google Store (where they sell branded caps, shirts, umbrellas, etc.). The URLs of the store are not very search engine friendly: they and are overly complex, and include session IDs. This has resulted in 3,440 duplicate copies of the Accessories page and 3,420 copies of the Office page, for example.
If you have a dynamic, database-driven website and you want to avoid your own site becoming a spider trap, you’ll need to keep your URLs simple. Try to avoid having any ?, &, or = characters in the URLs. And try to keep the number of “parameters” to a minimum. With URLs and search engine friendliness, less is more.
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MarketingProfs virtual seminar series — online (webcast)
The Internet’s next killer app for marketers has emerged: Google.
Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?
Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site.
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Our favorite tips for online catalogers: automatic spell correction on search queries, breadcrumb navigation, keyword themes, top 10 lists, open source, 1-click ordering, and more…
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In an interview with MultiChannelMerchant, Stephan Spencer had this to say to the announcement that Yahoo! would stop using Google’s technology in favor of its own search engine, and what it would mean for catalogers.
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Many creative strategies are emerging to help merchants tap into this dynamic new search marketplace. As search becomes more embedded into consumer buying behavior, Google’s success provides both a framework and a reason for thinking about search engine friendliness as an integral part of Web design - rather than as an afterthought.
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“My job is to make my boss look good, and when SecureWorks hired Netconcepts for SEO I expected them to make me look good - and they definitely did.”
“Stephan Spencer has been a steadfast supporter of our work, particularly in the initial phases. He provided, through Netconcepts, our website facility gratis and was always available for consulting on matters of communication website improvement. I consider his technical knowledge is of the highest level in the field.”
“… redesign of our database’s structure and ongoing co-operation with our website administrator has resulted in a continual increase in traffic, search engine rankings and registrations of volunteers and projects.”
